Established in Tokyo in 1994, because Co., Ltd. is a Japanese rainwear brand. Renowned for its high quality and fashionable designs, the brand is highly popular among young women in Japan and has successfully expanded into overseas markets, including Korea, Singapore, Australia, Hong Kong, and Taiwan.
Driven by a passion for Japanese lifestyle aesthetics, iroiro wagaya curates premium daily essentials from Japan, including towels, slippers, blankets, and home fragrances. We aim to bring comfort, peace of mind, and durability into every home, crafting a cozy Japanese style living experience.